About John Klaphake
Web performance expert and lead generation guru John Klaphake, is a web consultant, writer and speaker. With 13 years experience in designing and developing successful websites, John focuses much of his time on consulting and training business owners on how to use the internet for business success.
After developing websites using the accepted industry models and frameworks for a number of years, John questioned why so many websites failed to deliver tangible results and were a source of frustration for their owners. He discovered that most websites were vague and had ill-defined objectives.
John’s heard it all before, and as a result has developed a finely tuned nose that determines what’s true and works and what’s false and doesn’t. He’s the guy the big web design companies don’t want you to hear because he’s provocative, irreverent and tells it like it is in a way that cuts to the core and leaves you under no illusion about what’s right.
He categorically believes that by really understanding who your market is and addressing their concerns, problems and interests a website can be transformed into a lead and profit generating money making machine.
John holds a number of degrees, including a Master’s degree from Victoria University of Wellington.
John is also professionally certified in Online Testing, Email Marketing and Landing Page Optimisation.
