Everyday thousands of people are searching the Internet for exactly what you’re offering. And, people are coming to your site, but more often than not, they’re leaving at the same speed they arrived. How could that happen? Generally speaking, visitors don’t arrive at your site by accident, they’re in the market, they’re looking. The challenge you’ve got as a website owner is to turn these lookers into buyers.

As a general rule, the average conversion rate on websites is between one and two percent. This means that about 98% of lookers (and lets assume they’re looking for what you’re selling) do nothing and leave. They’ve left your site without buying, even though you had what they were looking for. What went wrong?

What if you were able to increase your conversion rate by, let’s say, 2%? What would that mean for your bottom line, and how much extra money would you see in your bank every month?

You may be thinking this doesn’t apply to you because you’re not selling products online. But same principle applies if your objective is to generate leads from your website for the services you sell.

Over the next few entries, we’re going to be examining the biggest reasons why people leave your site without making an enquiry.